Can you feel it? There’s panic in the streets! We’re in the middle of a stock market crash and the hysteria is starting again. As I write this, the S&P 500 is down six percent today — and 17.3% off its record high of 3386.15 on February 19th.

S&P 500 status

Media outlets everywhere are sharing panicked headlines.

Panicked headlines

All over the TV and internet, other financial reporters are filing similar stories. And why not? This stuff sells. It’s the financial equivalent of the old reporter’s adage: “If it bleeds, it leads.”

Here’s the top story at USA Today at this very moment:

USA Today headline

But here’s the thing: To succeed at investing, you have to pull yourself away from the financial news. You have to ignore it. All it’ll do is make you crazy.

Note: This is an updated version of the article I publish whenever the stock market crashes. I last shared it on 21 January 2016. Some comments are from previous versions of the piece.

Bad Behavior

The sad truth is that people tend to pour money into stocks during bull markets — after the stocks have been rising for some time. Speculators pile on, afraid to miss out. Then they panic and bail out after during a stock market crash. By buying high and selling low, they lose a lot.

It’s often small individual investors like you and me who make these mistakes. During the Great Recession, one Get Rich Slowly reader shared the following story:

“I’m in the [financial] industry…I can tell you now that when the markets tanked during October [2008], people with less than (approximately) 100k behaved significantly different from investors with 100k+ in the market. Also, people who did not have an emergency fund behaved significantly different than those who did, generally to their own detriment.

“These actions lead me to believe that people with substantial assets tend to ride out the market and not worry about short-term fluctuations, whereas people with smaller amounts of assets lock in losses by removing assets from the market at poor times. Then, when/if they get back in, they’ve missed out on several days of big gains…

“As it was happening I was shocked by the clear income demarcation that seemed to separate rational behavior from irrational behavior. Do small investors make behavioral mistakes that keep them from becoming wealthy?

Instead of selling during a downturn, it’s better to buck the trend. Follow the advice of billionaire Warren Buffett, the world’s greatest investor: “Be fearful when others are greedy, and be greedy when others are fearful.

In his 1997 letter to Berkshire Hathaway shareholders, Buffett made a brilliant analogy: “If you plan to eat hamburgers throughout your life and are not a cattle producer, should you wish for higher or lower prices for beef?” You want lower prices, of course: If you’re going to eat lots of burgers over the next 30 years, you want to buy them cheap.

Buffett completes his analogy by asking, “If you expect to be a net saver during the next five years, should you hope for a higher or lower stock market during that period?”

Even though they’re decades away from retirement, most investors get excited when stock prices rise (and panic when they fall). Buffett points out that this is the equivalent of rejoicing because they’re paying more for hamburgers, which doesn’t make any sense: “Only those who will [sell] in the near future should be happy at seeing stocks rise.” He’s driving home the age-old wisdom to buy low and sell high.

Doing this can be tough. For one thing, it goes against your gut. During a stock market crash, the last thing you want to do is buy more. Besides, how do you know the market is near its peak or its bottom? The truth is you don’t. The best solution is to make regular, planned investments — no matter whether the market is high or low.

Meanwhile, ignore the financial news.

No News is Good News

The mass media is in the business of selling news, and to do that, they sensationalize it. Fueled by the over-eager reporting, irrational exuberance can quickly turn to pervasive gloom. Neither state of mind makes sense. They’re both extremes that lead investors to make poor choices.

For example, I know a couple of people who “invested” in Bitcoin when it was all over the news. Now they wish they hadn’t but they bought into the hype. My brother lost two homes to foreclosure and declared bankruptcy because he bought into the U.S. housing bubble during the mid-2000s.

Meanwhile, the people I know who ignore finances tend to prosper.

The May 2008 issue of the AAII Journal featured an article entitled “The Stock Market and the Media: Turn It On, But Tune It Out” in which author Dick Davis argued that daily market movement is often illogical and/or arbitrary. Except for obvious catalysts — military coups, natural disasters, the coronavirus — nobody knows what makes the market move on any given day. Short-term changes appear random. Besides, as we just learned from Warren Buffett, they aren’t really relevant if you have a long-term investment horizon (which is probably the case for most of you).

To the long-term investor, daily market movements are mostly noise and filler. “What’s important is repetition or the lack of it,” Davis writes. A trendline is more useful than a data point.

“I believe one of the worst things that can happen to a long-term investor is to be instantly and totally informed about his stock. In most cases, spot news fades into irrelevance over time…Big market moves may be inexplicable, but a long-term or dollar-cost averaging approach precludes the need for explanations.”

You can watch the daily investment news, but don’t let it sway your decisions. “Focus on the long term,” Davis writes, “and you can ignore the media’s distortions.”

Davis isn’t the only one to believe that no news is good news. Research backs him up. In Why Smart People Make Big Money Mistakes (and How to Correct Them), the authors cite a Harvard study of investment habits. The results?

Investors who received no news performed better than those who received a constant stream of information, good or bad. In fact, among investors who were trading [a volatile stock], those who remained in the dark earned more than twice as much money as those whose trades were influenced by the media.”

Though it may seem reckless to ignore financial news, the book argues that it’s not: “Long-term investors need not concern themselves with yesterday’s closing price or tomorrow’s quarterly earnings reports.” Make your decisions based on your personal financial goals and a pre-determined investment strategy, not on whether the market jumped or dropped yesterday.

“But This Time Is Different!”

Whenever the stock market crashes, there are folks who cry, “This time is different!” This time the market won’t recover. This time the economy is going to be mired in a morass for years. Or decades. Or forever. So far, “this time” has never been different.

But I’ll admit: This time does feel a little different. Yes, I believe that much of this panic is just that — panic. And I expect that, overall, this downturn will mirror previous downturns. That said, the coronavirus is real. Despite the admonitions of certain self-proclaimed experts, the coronavirus is not the flu. It’s far deadlier. And even when it’s not fatal, it can be debilitating. (Did you know that 5% of cases in China require artificial respiration? Another 15% require oxygen therapy? That’s not the flu.)

The coronavirus is having real effects on the global economy. And those effects may linger for months — or years.

Take Apple, for instance. One of the world’s largest companies, Apple’s profits depend on a regular product cycle, one that routinely introduces updates to existing gadgets while occasionally introducing new ones. But the coronavirus is going to delay many of its planned 2020 announcements. Plus, it’s gumming up the production of existing items. The bottom line? Apple’s numbers are going to be a mess this year.

Apple isn’t alone. The coronavirus is wreaking havoc with the global economy — and I suspect this is just the beginning.

Here in Portland, we’ve had the coronavirus for about ten days now. The first diagnosed case came from a person employed at a school just five miles from our house. This has caused panicked runs on Costco and Wal-Mart.

Coronavirus in Oregon

Yesterday, Kim and I attended two crowded events: a Broadway musical (Frozen) and a Portland Timbers soccer match. Both had light attendance. (The official Timbers stats show a max-capacity crowd of 25,218 but that’s bullshit. There were empty seats all around.)

All this is to say: The coronavirus has already affected the national economy, and it’s only going to get worse. Your best defense? An ongoing campaign to develop a strong personal economy.

The National Economy vs. Your Personal Economy

Obviously, the national economic situation affects our personal financial decisions to some degree.

When unemployment soars, it’s important to maintain adequate emergency savings and to limit your use of debt. When the stock market crashes, you need to understand your investment objectives, and how these relate to your risk tolerance and your investment timeline. (And when the stock market is up, you need to ask the same questions.)

Regardless of the state of the national economy, ultimately you are responsible for your personal economy. A money boss is proactive, preparing for problems before they occur. When times are flush, you need to set something aside for the future. Then, when things turn dark and dismal, you’ll be better shielded from the slings and arrows of outrageous fortune.

A strong personal economy is built on personal-finance fundamentals such as these:

  • Clear financial goals. You need to know why you’re earning and saving money. Where do you want to be in five years? Ten? How do you want to get there?
  • An adequate emergency fund. Experts disagree on how big an emergency fund should be. Some say six months, some say twelve, and others say three. I say it should be large enough to let you sleep at night when the economy gets rocky. (And the best time to save is before you need the money.)
  • Limited use of debt. If you use debt, use it wisely. A mortgage isn’t a bad thing, and neither are student loans. A car loan is borderline, though, and borrowing to buy a television is foolish. Use debt only when needed. If you suspect you may lose your job or encounter some other big life change, then get rid of debt completely.
  • The practice of thrift. When your personal economy is good, it’s easy to get lulled into complacency. You start buying organic ketchup and eating in fancy restaurants. You take bigger vacations. But if you can master the art of frugality when times are fat, you’ll be better able to practice it when times are lean.
  • Smart investing for the future. Lastly, invest wisely. Don’t let the news lead you to make emotional decisions. Buy low and sell high. If you weren’t willing to sell your investments when the Dow was near 30,000, then how in the world does it make sense to sell them when the Dow is near 25,000?

The foundation of a strong personal economy is education. To become a wise investor, you must be an educated investor. And you must recognize what you can and cannot control. The national (and global) economy affects your personal economy, but ultimately all you can control are your personal finances.

I’m overly fond of this analogy, so I’ll share it again: The national economy is like a river. Sometimes the water is still and deep. Sometimes the current is swift. Sometimes snags and rapids block the river. Your personal economy is like a boat on that river. Your goal is to reach the river’s mouth, and to do so you have to keep the boat in working order. You have to avoid the snags and rapids, which means advance preparation. Mostly, your trip down the river is pleasant. From time to time, though, things can get hairy. If you’re not careful, in fact, your boat can capsize. Through it all, the river flows in one direction — and daily, well-prepared sailors reach their destinations.

The Bottom Line

I know market downturns can be scary. But here’s the thing: If this volatility makes you nervous, if it causes you to make bad decisions, then maybe you’ve put too much money into the stock market. Volatility is one of the fundamental features of stocks.

On average, the stock market returns 10% per year (around 7% when adjusted for inflation). But the average is not normal.

Recent history is typical. The following table shows the annual return for the S&P 500 over the past twenty years (not including dividends):

S&P 500 annual returns

The S&P 500 earned an average annualized return of 6.06% for the twenty-year period ending in 2019. But zero of these years generated stock market returns close to the average for that time span. (2007 came closest to average with a return of 3.53% — still more than 2.50% off the average.)

Short-term market movements aren’t an accurate indicator of long-term performance. What a stock or fund did last year doesn’t tell you much about what it’ll do during the next decade.

In Benjamin Graham’s classic The Intelligent Investor, he writes:

“The investor with a portfolio of sound stocks should expect their prices to fluctuate and should neither be concerned by sizable declines nor become excited by sizable advances. He should always remember that market quotations are there for his convenience, either to be taken advantage of or to be ignored. He should never buy a stock because it has gone up or sell one because it has gone down. He would not be far wrong if this motto read more simply: “Never buy a stock immediately after a substantial rise or sell one immediately after a substantial drop.

If you believe stock prices are still high, then steer clear of the market. If you think they’re low, then buy. And remember: Unless you sell your stocks, you haven’t lost anything at this point — it’s all on paper.

During the tech bubble of the late 1990s, I was part of an investment club. My friends and I chortled with glee as we bought tech stocks (Celera Genomics, Home Grocer, Triquint Semiconductor) near the top of the market. We thought we were going to be rich. We weren’t laughing so hard when the bubble popped; we closed the club and sold the stocks at huge losses. What lesson did I learn? The time to buy is when prices are low, not when they’re high.

I believe that for the average long-term investor, the best course of action right now is to make regular scheduled purchases of low-cost diversified index funds.

That’s what I’ve done in the past. If I had money to invest, that’s what I’d be doing today.

Further reading: Eight years ago, my buddy J.L. Collins wrote a great article about market crashes and how to handle them. Jeremy from Go Curry Cracker has written about exposure therapy, about how repeatedly “losing” $100,000 (or more) in the stock market has desensitized him to the experience. And Mrs. Frugalwoods has a great artricle about the zen art of losing money.

Author: J.D. Roth

In 2006, J.D. founded Get Rich Slowly to document his quest to get out of debt. Over time, he learned how to save and how to invest. Today, he’s managed to reach early retirement! He wants to help you master your money — and your life. No scams. No gimmicks. Just smart money advice to help you reach your goals.